With Waze Local, local business owners can finally put their business on the map! This affordable and easy-to-use platform empowers SMBs to build awareness and increase store visits by showing ads to nearby drivers. To drive adoption at product launch, I scripted and produced an animated explainer video that garnered 42K views from target audiences. I used product insights to develop one pagers, documentation, and training materials that enabled customer success teams and supported a thriving help center. Waze Local grew 10x in 3 years and became the most profitable business unit at Waze.

Video editing and Animations by partner creative agency.

Backbone is a venture-backed B2B SaaS company looking to revolutionize the global supply chain. As the second marketing hire I partnered with executive leadership, sales, and product teams to define a new category that Backbone would come to embody: supply chain visualization. By crafting corresponding product positioning, brand voice, messaging strategy, and user journey, we drove 2.5x YoY revenue growth.Video editing and Animations by Secret Sauce Creative Agency

As the second hire at Backbone, I created a product and content marketing plan to drive revenue within the cannabis supply chain - a hyper-regulated industry with specific vocabulary, use-cases, and buyer personas. I led product marketing initiatives that supported company growth from stealth mode through a $14M seed fund announcement in TechCrunch. This included product education campaigns, B2B case studies, and sales enablement materials across various channels including blog, social media, landing pages, events, webinar, and email newsletter.Video Shooting & Editing by @robot_productions. Photography by @itsmeccadreams. Design Elements by Secret Sauce Creative Agency

One thing to know about me is that I am actively striving to be my ‘dream self. In that spirit, I founded a consulting company focused on education, product marketing, content creation, and events planning. The mission? To spotlight the innovation that has redefined the cannabis industry. As such, I served as Creative Director for a series of video tutorials introducing the basics of cannabis that have garnered 10k+ views. I led the entirety of the creative process including concept, scriptwriting, producing, and starring in video releases.Video Shooting & Editing by Jerome Palencia @item9tv

There’s nothing like hands-on education. With that in mind, I collaborated with brand partners to launch the Enlighten & Elevate series: a series of educational events that featured industry panels, tutorial screenings, and cannabis product sampling. These events brought in audiences of 80+ attendees and were managed on tight budgets and deadlines. I led event logistics, communications & content production, and managed brand, video, and photography partners. I also served as panel moderator and keynote speaker. Event 1: Videography by Dillon Morris at Here for Fun Productions
Event 2: Videography by Jerome Palencia @item9tv

A cast and crew of 15+ Latinos came together to honor Hispanic Heritage Month and celebrate the intersection of social impact, art, and cannabis. This multimedia campaign  reached over 45K views and was inspired by a team of community leaders, non-profits, and artists. It included an exclusive merchandise line designed by Long Beach muralist, Nuria Ortiz (@Ms.YellowArt) released at three flagship stores across California. I served as the end-to-end Program Manager & Creative Director of this integrated campaign which was awarded a Clio Award for best-in-class creative excellence.]Photography by Alex Hernandez @54ghosts; Video Shooting + Editing by Luis Montoya @dirluismontoya